Building a successful real estate brokerage requires more than just market knowledge and hard work. It’s about aligning your business with personal values, adopting the right tools and technology, and forging strong relationships with clients and team members. In today’s competitive landscape, the most successful brokers are the ones who combine all of these elements into a clear, focused strategy.

On the latest episode of my podcast, I had the pleasure of sitting down with Mehrooz Misaghian, a Las Vegas real estate expert and founder of Modern Choice Realty. Mehrooz is a certified commercial sales expert who has built his brokerage with purpose, focusing on team culture, leveraging technology, and growing his business organically. Our conversation shed light on the strategies he uses to build a successful real estate brand and team while staying true to his values.

Watch the full podcast episode here.

Today, let’s dive into the main points from our conversation and explore how Mehrooz has cultivated a thriving brokerage.

Creating a Culture of Success: Team Building, Technology, and Lead Generation

Building a brokerage is not just about transactions. It’s about people. From the agents you recruit to the clients you serve, success is built by fostering the right environment, leveraging technology, and maintaining a strong brand. Mehrooz’s approach to team building and business growth offers valuable insights for anyone in real estate.

Background in Real Estate and Journey to Brokerage Ownership

Mehrooz’s real estate journey began in 2009, during the flipping boom. Back then, he worked as a casino supervisor at Caesars Entertainment by night and flipped houses by day with his friends.

After years of working in both industries, he made the leap to real estate full-time in 2016, tired of the casino world and seeking a new challenge.

What’s unique about Mehrooz’s journey is that he didn’t start as an agent—he was an investor first. His hands-on experience of flipping properties gave him a deep understanding of the market, but it was his passion for learning and growth that led him to eventually start Modern Choice Realty.

In just two years, his brokerage has made its mark in the Las Vegas commercial real estate scene.

Team Building and Culture

One of the biggest takeaways from our conversation was how intentional Mehrooz is about team building. For him, it’s not just about finding agents. It’s also about finding the right agents.

Mehrooz looks for individuals who share his vision and values, are motivated, and have the right mindset to contribute to a thriving team. He’s particularly focused on creating a culturally diverse team, which reflects the diversity of his clients.

This focus on diversity isn’t just for show but a strategic advantage. Mehrooz speaks four languages and ensures that his team members can connect with clients from various backgrounds. This approach helps his brokerage stand out in a crowded market and allows them to serve a broader clientele.

Leveraging Virtual Assistants and Technology

Another key to Mehrooz’s success is his strategic use of technology, particularly virtual assistants. He currently has four virtual assistants who handle everything from video editing and marketing to administrative tasks. By outsourcing these roles, he can focus on high-level business decisions and client interactions. This is a great example of how to create leverage in your business—freeing up time to focus on what really matters.

Mehrooz also mentioned the importance of using technology to stay organized and on top of client relationships. The CRM he uses, Follow Up Boss, is a critical tool for tracking communications and ensuring that nothing falls through the cracks. The ability to record calls and revisit conversations has helped him build trust with clients and provide better service.

Generating Leads Through Organic Growth and Avoiding Lead-Buying Platforms

Mehrooz takes a different approach to lead generation than many brokers.

Instead of relying on big platforms, like Zillow or Redfin, he focuses on generating leads organically through social media and client testimonials. For him, it’s about building a brand that people trust and want to work with, not about paying for leads from a third party.

Mehrooz explained that by creating his marketing content, especially through Instagram and Facebook, he can keep his business independent.

This strategy allows him to build relationships directly with clients and keep his brand at the forefront, without relying on platforms that may eventually compete with him.

Client Relationships and the Power of Testimonials

Client relationships are at the heart of Mehrooz’s business. He attends every closing and makes sure to capture testimonials from happy clients. Whether it’s through a video or a simple photo and review, these testimonials are invaluable for attracting new business.

Being present for his clients throughout the entire process, from working with mortgage brokers to celebrating a successful closing, is something Mehrooz takes pride in.

His approach builds trust and ensures that his clients feel valued every step of the way.

The Importance of Language Skills and Cultural Sensitivity

Speaking multiple languages has been a game-changer for Mehrooz, especially in serving his large Hispanic clientele. Being able to connect with clients in their native language adds a personal touch that sets him apart from other brokers. He emphasized how important it is to not only understand the market but to understand the people you’re serving.

From my own experience, podcasting has also been an incredible tool for reaching a wider audience and connecting with professionals across the industry. Working with a professional real estate podcast production company has made it possible to engage with more experts and share valuable insights with listeners.

Listen to the Leads & Leverage Podcast for More Insightful Conversations with Real Estate Experts!

My conversation with Mehrooz offered valuable insights into building a brokerage with purpose. His approach to leveraging technology, fostering a diverse team, and maintaining strong client relationships provides a blueprint for long-term success in real estate. If you're looking to grow your own business, his story is proof that with the right strategies, you can create a lasting impact.

For more conversations like this one, be sure to tune into Leads & Leverage: Real Estate Team Leader’s Lounge. Each episode is packed with tips and strategies from top real estate professionals, helping you stay ahead.